by swinterroth | Dec 3, 2018 | Episodes
Let’s face it, creating a content strategy is the easy part. Implementing the content strategy is what takes multiple people and effort to make your content strategy come alive. In this episode, I talk, again, with Katie Scarlett Brandt about the process for...
by swinterroth | Nov 21, 2018 | Episodes
Content strategists and visual designers have a lot in common. We both need to know brand voice, tone and image direction/needs. In this episode, I interview visual designer, Jamie Brizzolara, to learn how visual designers work, what they need and how we can work...
by swinterroth | Nov 21, 2018 | Episodes
Yes, even a podcast needs a content strategy. Before you embark on starting your new podcast, defining your content strategy will help you focus on what you need to say, who you need to say it to, how often you’re going to say it and how you’re going to...
by swinterroth | Sep 1, 2018 | Episodes
More than 30 percent of websites are powered by WordPress. The new editor, still in beta, Gutenberg, is changing the way content administrators can edit and design content. While we’re not sure when it’s going to go into full production mode, this episode will help...
by swinterroth | Sep 1, 2018 | Episodes
Content strategy plays a crucial role in your social media strategy. It helps you identify your audience, tone, presentation style, posting schedule and measurement needs. In this episode, my guest, Brittany Hinrichs, founder of Atte Creative (formally BH Creatives),...
by swinterroth | Sep 1, 2018 | Episodes
Your personal brand is more important than ever in today’s world. In this episode, Ben Tanzer, Emmy award-winning, author, podcaster, strategist, storytelling and business start-up coach, explains why you need to start thinking about your story and how to get it...
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