The Evolution of Content Strategy

The Evolution of Content Strategy

Have you ever wondered how content strategy role has become a significant role in business and marketing? In this episode, I run through my personal experience with becoming a content strategist and how content strategy has evolved since the Internet started. Connect...
Why Healthcare Needs Content Strategy

Why Healthcare Needs Content Strategy

Since the Internet appeared, healthcare topics are the most searched terms. From weight loss to diseases and conditions to treatments, people want information to support their health. In this episode, you’ll hear Kadesha Thomas Smith, Founder and CEO of...
Content Strategy in the Agency World

Content Strategy in the Agency World

Not to sound too dramatic, but being a content strategist in a digital agency can be a lonely experience. Many digital agencies still don’t focus on hiring content strategists to help with the, yes, content! In this episode, I talk with Jim Jacoby, a well-loved...
How Content Strategy & UX Work Together

How Content Strategy & UX Work Together

The combination of Content Strategy and User Experience (UX) is like peanut butter and chocolate, they’re better together. Unfortunately, since content strategy is still relatively new, many UX’ers haven’t had the opportunity to work with a content...
Advancing Your Content Strategy Career

Advancing Your Content Strategy Career

A career in content strategy can be exciting and rewarding. Content strategists play an important role in making sure the right information is developed and posted at the right time. In this episode, I talk with rising content strategist, Nicole Shevlin, Social Brand...
Evolving Your Content Strategy

Evolving Your Content Strategy

Starting your content strategy is one thing. Evolving it to better serve your audience is another thing. In this episode, Hungry by Nature food blogger, Ellie O’Brien, shares how she keeps her content strategy agile to keep her followers happy while growing more...