by swinterroth | Mar 12, 2019 | Episodes
Have you ever wondered how content strategy role has become a significant role in business and marketing? In this episode, I run through my personal experience with becoming a content strategist and how content strategy has evolved since the Internet started. Connect...
by swinterroth | Feb 22, 2019 | Episodes
Since the Internet appeared, healthcare topics are the most searched terms. From weight loss to diseases and conditions to treatments, people want information to support their health. In this episode, you’ll hear Kadesha Thomas Smith, Founder and CEO of...
by swinterroth | Feb 15, 2019 | Episodes
Not to sound too dramatic, but being a content strategist in a digital agency can be a lonely experience. Many digital agencies still don’t focus on hiring content strategists to help with the, yes, content! In this episode, I talk with Jim Jacoby, a well-loved...
by swinterroth | Feb 4, 2019 | Episodes
The combination of Content Strategy and User Experience (UX) is like peanut butter and chocolate, they’re better together. Unfortunately, since content strategy is still relatively new, many UX’ers haven’t had the opportunity to work with a content...
by swinterroth | Jan 3, 2019 | Episodes
A career in content strategy can be exciting and rewarding. Content strategists play an important role in making sure the right information is developed and posted at the right time. In this episode, I talk with rising content strategist, Nicole Shevlin, Social Brand...
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