This episode focuses on the role content plays to build your business. I outline seven key qualities for creating Instagram posts that stand out among the crowd. You’ll then hear how The Keto Blog business owner, Jeanine Escobar, has built her keto coaching business by creating content that reaches new audiences, gains new customers and keeps her current customers engaged to be repeat customers. Key quote from Jeanine, “Today’s content is tomorrow’s business.”

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